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As soon as the soju brand company, “Chum Churum” by Lotte Beverage Group, released with their first fruit-flavored soju “Soonhari Yuza (yuzu or citron),” it went viral online, quickly spreading out through Facebook and Instagram in Korea. Made of lower alcohol content with just 14%, and 3% lower than other soju brands, it became sensational and popular among young people. There are two fruit-flavored mixes from, the blueberry-flavored “Soonhari Blueberry“. With a real blueberry extract added to the diluted alcohol, you might just want to keep on drinking!